Designing customer-first strategies for your business
Sharing stories, insights and inspiration is something I enjoy. From chairing full conferences, delivering keynotes to moderating panels, please get in touch if you would like me to take part in your educational or corporate event.
Presentation topics have included digital disruption/disintermediation, business transformation, agile enterprise, digital maturity and leadership, design thinking and sprints, innovation, digital communications, brand storytelling, social media, empowered consumers, content marketing, customer experience & culture and citizen journalism.
Speaker: WXG7, Tech for Good: Kyan and Wirehive, 23 May 2019
Panellist: Design Sprints: A Tool for Transformation, Design Sprints for Change, Google, London, 12 April 2019
Speaker: A threat or the future? What blockchain means for charities, PRCA Charity & Not-for-Profit Group event, 10 April 2019
Speaker: Accelerating impact with digital, BHP Charity Conference, 7 November 2018
Panel chair: The front line of leadership: from surviving to thriving, ACEVO Leadership Conference, 18 Oct 2018
Speaker: Communicating Causes Book Launch, RNIB, 28 June 2018
Closing Keynote Speaker: Can design save the world? Interact London 2017, British Museum, London, October 2017
Panellist: Humanising digital transformation, Propel, Ivy Club, London, 12 Oct 2017
Panellist: Digitalise or Die: Competing in a World of Digital Natives, HiddenEdge Club, Soho Hotel, 5 July 2017
Facilitator: Google Ventures Design Sprints, One Team Gov, Unconference, London 30 June 2017
Chair: Enterprise Digital Transformation Exchange, IQPC, Wembley, London, 17-18 June 2017
Speaker: Confessions of a Change Agent, Digital Transformation Conference, DIGIT, Edinburgh, March 2017
Panellist: Is Your Business Model Ready For 2017?, 360 Club, Digital Transformation, Nov 2016
Speaker: Social media in the aviation industry, Civil Aviation Authority Board, [private event], 2015
Speaker: Engaging employees with social media, Tata Consultancy Services (TCS), Paris, July 2014, [private event]
Panellist: Why businesses should listen to their customers online, Social Media World Forum, Europe, The Brewery, London, 31st March-1 April 2014
Lecturer: Public Relations as Narratives: Understanding social narratives, MA conference, Greenwich University, Laban Centre, Sept 2013
Speaker: Five ways digital will annihilate your business, Hays client event, June 2013
Speaker: Social media and financial services brands, Visa Europe Business Leaders’ Forum, Rome, 2013 [private event]
Speaker: Seven social provocations, MEC Expo, London, Nov 2012
Speaker: The new influencers: how to find them and engage with them, Blauw Research, Super Promoters Summit, London, July 2012
Opening Keynote Speaker with Katz Kiely: Augmented Reality: Gimmick or Gamechanger? Augmented Reality Summit, June 2012
Speaker: Strategic Social Media, Don’t Panic Events, London, April 2010
Speaker: The business case for social media monitoring, Monitoring Social Media Conference, Our Social Times, London, 17 November 2009 [#msm09 on Twitter, my presentation was selected as Slideshare presentation of the day].
Speaker: Social media and entertainment brands, for the BBC, London, September 2009 [private event]
Opening Keynote Speaker: Building Brands with Social Media, Social Media Forum, C21, London, June 2009
Speaker: Engagement in a participatory culture, B’tween, Manchester, May 2008
Speaker: Sustaining Trust in the Digital Age, Communications Director Forum, Richmond Events, May 2007 [Highest rated agency speaker]
Current
Visiting lecturer: Public Relations Programme, Business School, University of Greenwich, London, 2011- present
Lecture topics for graduates and undergraduates include:
Digital disruption, media convergence, citizen journalism, building brand communities, implications of social media for PR, content marketing, social media measurement and evaluation.
Top rated visiting lecturer in 2016
Publications
Beyond Clicks for Causes: Agile Digital Communications, Communicating Causes, Routledge, June 2018
Content Marketing: The Antidote to Ad Blocking, CMO, 2014
No Where to Hide, Sustaining Trust in the Digital Age, View, 2006
© Ann Longley. Upgraded by Afforester