Designing customer-first strategies for your business
Image Source: Design Sprints – A Tool for Transformation Panel, Google, 12 April 2019 The need for organisations to become agile is not over-exaggerated. The driver is digital technology. Since the inception of the Internet in the 1980’s, it is developing rapidly, bringing with it profound change and disruption. At a minimum, you need to […]
Image Source: Wikimedia In June 2018, Routledge published our new book: Communicating Causes, edited by Nicky Garsten and Ian Bruce. We hope the book, which opens with a foreword by Channel 4’s Jon Snow, becomes a go-to-source for non-profit communications students and practitioners. My chapter, co-written with the brilliant Tove Nordstöm, is about the impact […]
The pace of change is relentless. The pressure on organisations is more than ever before. Companies have to keep up with the acceleration in workplace technologies, employee demands, and customer expectations. How do we meet these needs? Digital transformation is key. Let’s look at three converging factors creating this pressure. First, internet enabled business […]
Digital has been disrupting advertising for some time – sparking rumours that advertising as we know it is dead. Yet in spite of these claims, it persists stronger than ever. Crucially, what is changing though is the share of the overall advertising spend assigned to digital; it is increasing. In 2015, digital is set to […]