Designing customer-first strategies for your business
Image Source: Woodland Trust Digital content, channels and technology is transforming most aspects of our lives. From book buying to banking, digital is now intrinsic to even the most routine daily tasks. Yet according to Nesta’s Geoff Mulgan the non-profit sector is playing no part in the digital revolution. Research from the latest Charity Skills Report […]
Image Source: Design Sprints – A Tool for Transformation Panel, Google, 12 April 2019 The need for organisations to become agile is not over-exaggerated. The driver is digital technology. Since the inception of the Internet in the 1980’s, it is developing rapidly, bringing with it profound change and disruption. At a minimum, you need to […]
Image Source: Wikimedia In June 2018, Routledge published our new book: Communicating Causes, edited by Nicky Garsten and Ian Bruce. We hope the book, which opens with a foreword by Channel 4’s Jon Snow, becomes a go-to-source for non-profit communications students and practitioners. My chapter, co-written with the brilliant Tove Nordstöm, is about the impact […]
This post was published originally on CMO.com on Nov. 4th, 2015 Apple’s introduction of ad blocking support in iOS9 has finally brought the rise this consumer behaviour to the top of the agenda for CMOs. Research conducted for Adobe found that ad-blocking has hit 54 per cent of male US users aged 18-29. It is […]
For those unable to attend this week’s SMWF in London, here is my round up and analysis of key insights shared by the more than 80 speakers, hundreds of attendees and millions engaging online with #SMWF. Whilst the thoughts aired may not be all that new (my presentation on social listening was originally made in 2009), they […]
Listening to customers online has been possible for some time using a plethora of free and paid tools, yet surprisingly, not all businesses are benefiting from the actionable insights that can be gained in this way. Whilst many have jumped on the social media bandwagon, more often than not, it is to push out their […]