Designing customer-first strategies for your business
Image Source: Woodland Trust Digital content, channels and technology is transforming most aspects of our lives. From book buying to banking, digital is now intrinsic to even the most routine daily tasks. Yet according to Nesta’s Geoff Mulgan the non-profit sector is playing no part in the digital revolution. Research from the latest Charity Skills Report […]
Image Source: Design Sprints – A Tool for Transformation Panel, Google, 12 April 2019 The need for organisations to become agile is not over-exaggerated. The driver is digital technology. Since the inception of the Internet in the 1980’s, it is developing rapidly, bringing with it profound change and disruption. At a minimum, you need to […]
Image Source: Wikimedia In June 2018, Routledge published our new book: Communicating Causes, edited by Nicky Garsten and Ian Bruce. We hope the book, which opens with a foreword by Channel 4’s Jon Snow, becomes a go-to-source for non-profit communications students and practitioners. My chapter, co-written with the brilliant Tove Nordstöm, is about the impact […]
So what keeps strategists up at night? The CSO Summit regularly brings strategy leads together to talk about their priorities. Here are the key themes that stood out for me this year. I first attended the CSO Summit in 2016 and wrote about it here. The 2016 themes are all still relevant, but they have […]
The pace of change is relentless. The pressure on organisations is more than ever before. Companies have to keep up with the acceleration in workplace technologies, employee demands, and customer expectations. How do we meet these needs? Digital transformation is key. Let’s look at three converging factors creating this pressure. First, internet enabled business […]
The Chief Strategy Officer (CSO) Summit is a unique event, featuring CSOs from top private, public, and voluntary sector organisations sharing their thoughts and most pressing concerns in today’s complex business world. The key insights and burning issues of today’s CSOs are highlighted in my review of the top ten conference themes below. Be nimble, […]
This post was published originally on CMO.com on Nov. 4th, 2015 Apple’s introduction of ad blocking support in iOS9 has finally brought the rise this consumer behaviour to the top of the agenda for CMOs. Research conducted for Adobe found that ad-blocking has hit 54 per cent of male US users aged 18-29. It is […]