Word of mouth more influential than TV ads
Speaking about brands and social media at C21’s Social Media Conference at BAFTA, I highlighted both the threats and opportunities for brands, suggesting there was more to be gained than lost by trying to leverage social media. My presentation cites some best practice case studies and emerging opportunities in the social entertainment space.
Brands need to understand the dynamics of social media, in order to participate credibly because word-of-mouth has eclipsed traditional broadcast messages as the primary influencer of today’s consumer.
