November 20, 2012
by Ann
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If brands integrate their social acitivty with their brand strategies they can achieve enhanced reputations, relationships, relevance and ultimately revenue. The provocations are designed to inspire brands to think differently about the importance of becoming more social as brands in spite of the challenges to do so.
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May 24, 2012
by Ann
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Is the honey moon is over? Has resentment started creeping in to our love affair with social media? Reading the tirades of Mark Ritson and others on the eve of Facebook’s IPO it would seem a backlash is evident. So … Continue reading
October 23, 2011
by Ann
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Samasource uses crowdsourcing via the internet to connect people in developing countries with opportunities to work on the delivery of data projects. Leila Chirayath Janah gave an inspiring speach about the work of the organisation recently as part of Linked In’s … Continue reading
December 29, 2010
by Ann
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2010 was the year when being active in social spaces moved from being an option for a brand, to becoming a necessity. These brands–whether they be FMCGs, retailers, or financial services–are evolving their communication strategies so they can engage and … Continue reading
November 29, 2010
by Ann
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Eric Cantona’s recent challenge to ‘Kill the Banks’ has quickly spread around the world thanks to social propagation on the internet and the chord stuck by this celebrity. In an attempt to destroy the system, he is calling for everyone … Continue reading
June 16, 2010
by Ann
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For those of you who may have missed the final chapter in Greenpeace’s campaign against Nestlé, in mid-May Nestlé announced a partnership with The Forest Trust causing Greenpeace to claim victory. Their website says their campaigning video which had 1.5 … Continue reading
April 19, 2010
by Ann
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Chat Roulette, an ingenious idea, has had a fair amount of negative press because a high percentage of its early adopters are typically described as ‘perverts’. For those of you interested in learning about it without having to try it, … Continue reading
April 8, 2010
by Ann
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In trying to suppress Greenpeace’s campaign, Nestle has presented itself as naive and also draconian. The critical feedback it has received on it’s Facebook page and across the web proves it. Just what the people behind the brand were trying … Continue reading
December 9, 2009
by Ann
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In November I gave a presentation at Monitoring Social Media 09 (#msm09); it was picked as top presentation on Slideshare today. What a wonderful surprise. The presentation (below) and also here sets out the business case for monitoring social media, … Continue reading
October 30, 2009
by Ann
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A quick scan of market developments in the field of social entertainment. Continue reading