December 29, 2010
by Ann
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2010 was the year when being active in social spaces moved from being an option for a brand, to becoming a necessity. These brands–whether they be FMCGs, retailers, or financial services–are evolving their communication strategies so they can engage and … Continue reading
December 9, 2009
by Ann
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In November I gave a presentation at Monitoring Social Media 09 (#msm09); it was picked as top presentation on Slideshare today. What a wonderful surprise. The presentation (below) and also here sets out the business case for monitoring social media, … Continue reading
October 13, 2009
by Ann
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I’ve been doing ‘buzz research’ using a combination of free and licensed tools for a number of years now and I thought it might be useful to share a few thoughts and experiences given all the ‘buzz about buzz’, in … Continue reading