Ann Longley

Networked Communications

June 16, 2010
by Ann
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Nestlé versus Greenpeace post-script

For those of you who may have missed the final chapter in Greenpeace’s campaign against Nestlé, in mid-May Nestlé announced a partnership with The Forest Trust causing Greenpeace to claim victory. Their website says their campaigning video which had 1.5  … Continue reading

June 22, 2009
by Ann
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Word of mouth more influential than TV ads

Speaking about brands and social media at C21′s Social Media Conference at BAFTA, I highlighted both the threats and opportunities for brands, suggesting there was more to be gained than lost by trying to leverage social media. My presentation cites … Continue reading