Ann Longley

Networked Communications

May 1, 2011
by Ann
4 Comments

Are brands scared of selling on Facebook?

Given our obsession with Facebook, no wonder brands are flocking to use it to reach their target audiences. The question is why they are not moving beyond treating it as just another media channel amplifying their messages and into the … Continue reading

October 13, 2009
by Ann
0 comments

Listening platforms – imperfect but still worthwhile

I’ve been doing ‘buzz research’ using a combination of free and licensed tools for a number of years now and I thought it might be useful to share a few thoughts and experiences given all the ‘buzz about buzz’, in … Continue reading