Our Facebook Obsession
This video provides the numbers that help explain why brands are so keen to establish a presence within Facebook. But does being there magically translate into engagement and tangible business benefits?
The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.
Brands need to refrain from rushing to set up their profiles by considering what benefits they can bring to people in social spaces as well as what kinds of problems they might face.
Whilst people might like to hear about products they like, they usually require other stimulous. Equally the rise of social commerce brings important opportunities for brands to consider beyond just keeping in touch.
So what are the secret ingredients to success for brands in one of the world’s most popular social networks? Examples to follow.
