More buzz about buzz as Microsoft enters the fray
Further to my recent post about listening platforms, I was interested to learn that Microsoft has developed a new buzz monitoring prototype, called Looking Glass, which it has recently started to promote. The video below shows it in action.
It claims to monitor buzz in real time (if that is the case, they have succeeded where many others have failed) and will integrate other types of data from back end systems like CRM, customer service and sales to show correlations. Not surprisingly it depends on other Microsoft technologies like Silverlight and Sharepoint.
The effective integration of other types of data is bound to help buzz monitoring become more mainstreamed. Microsoft is not the only company taking this approach. Some industry players like Jive are partnering with existing providers like Radian 6, whilst others like Sales Force are working to integrate social media monitoring into their offer.
Exciting developments are certainly taking place. Watch this space for further updates.