Ann Longley

Learning to listen: the benefits of buzz

In November I gave a presentation at Monitoring Social Media 09 (#msm09); it was picked as top presentation on Slideshare today. What a wonderful surprise. The presentation (below) and also here sets out the business case for monitoring social media, the implications for organisations, and what we need from buzz monitoring providers.

An additional requirement was identified by Marshall Sponder (aka as the Web Metrics Guru - yes!) at the event. It was  for the standardisation of buzz metrics/measurement. It was a point well made and one that I support. Thanks so much to everyone who viewed and favourited this presentation and I look forward to further conversations on this topic.