Archived entries for Presentation

  • December 9, 2009
  • In Presentation
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Learning to listen: the benefits of buzz

In November I gave a presentation at Monitoring Social Media 09 (#msm09); it was picked as top presentation on Slideshare today. What a wonderful surprise. The presentation (below) and also here sets out the business case for monitoring social media, the implications for organisations, and what we need from buzz monitoring providers.

An additional requirement was identified by Marshall Sponder (aka as the Web Metrics Guru - yes!) at the event. It was  for the standardisation of buzz metrics/measurement. It was a point well made and one that I support. Thanks so much to everyone who viewed and favourited this presentation and I look forward to further conversations on this topic.

Social Media Monitoring

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  • October 30, 2009
  • In Presentation
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Social entertainment

After C21’s Social Media Forum I was invited to give a talk about social media and brands to a major UK broadcaster. Whilst the points made in my previous address are relevant for entertainment brands and broadcasters, it made sense to explore how social media is impacting entertainment itself.

This subject is fascinating and I feel like I’m just scatching the surface with this presentation - so watch this space for more mullings on the topic.

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  • June 22, 2009
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Word of mouth more influential than TV ads

Speaking about brands and social media at C21’s Social Media Conference at BAFTA, I highlighted both the threats and opportunities for brands, suggesting there was more to be gained than lost by trying to leverage social media. My presentation cites some best practice case studies and emerging opportunities in the social entertainment space.

Brands need to understand the dynamics of social media, in order to participate credibly because word-of-mouth has eclipsed traditional broadcast messages as the primary influencer of today’s consumer.

Social media: making it work for brands

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