November 20, 2012
by Ann
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If brands integrate their social acitivty with their brand strategies they can achieve enhanced reputations, relationships, relevance and ultimately revenue. The provocations are designed to inspire brands to think differently about the importance of becoming more social as brands in spite of the challenges to do so.
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July 15, 2012
by Ann
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Excerpt from a shenote speech created with Katz Kiely for the Augmented Reality Summit June 2012. Continue reading
December 24, 2011
by Ann
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In the current economic climate, organised anti-consumerist activity is increasing and we are seeing visible signs of discontent in our communities. Whilst current social movements like Occupy have made it clear they are unhappy with the current state of affairs, … Continue reading
October 23, 2011
by Ann
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Samasource uses crowdsourcing via the internet to connect people in developing countries with opportunities to work on the delivery of data projects. Leila Chirayath Janah gave an inspiring speach about the work of the organisation recently as part of Linked In’s … Continue reading
December 9, 2009
by Ann
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In November I gave a presentation at Monitoring Social Media 09 (#msm09); it was picked as top presentation on Slideshare today. What a wonderful surprise. The presentation (below) and also here sets out the business case for monitoring social media, … Continue reading
October 30, 2009
by Ann
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A quick scan of market developments in the field of social entertainment. Continue reading
June 22, 2009
by Ann
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Speaking about brands and social media at C21′s Social Media Conference at BAFTA, I highlighted both the threats and opportunities for brands, suggesting there was more to be gained than lost by trying to leverage social media. My presentation cites … Continue reading