May 24, 2012
by Ann
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Is the honey moon is over? Has resentment started creeping in to our love affair with social media? Reading the tirades of Mark Ritson and others on the eve of Facebook’s IPO it would seem a backlash is evident. So … Continue reading
May 1, 2011
by Ann
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Given our obsession with Facebook, no wonder brands are flocking to use it to reach their target audiences. The question is why they are not moving beyond treating it as just another media channel amplifying their messages and into the … Continue reading
February 25, 2011
by Ann
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The numbes in the referenced video by Alex Trimpe help explain brands’ obsession with Facebook. Continue reading
February 6, 2011
by Ann
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Does the development of new colloaborative platform’s like Nine West’s “Shoelaborations™” signal a new openess in the fashion industry? Whilst it is still hard to imagine elite fashion brands chosing this pathway, it is interesting to see a fairly mainstream … Continue reading
December 29, 2010
by Ann
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2010 was the year when being active in social spaces moved from being an option for a brand, to becoming a necessity. These brands–whether they be FMCGs, retailers, or financial services–are evolving their communication strategies so they can engage and … Continue reading
November 29, 2010
by Ann
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Eric Cantona’s recent challenge to ‘Kill the Banks’ has quickly spread around the world thanks to social propagation on the internet and the chord stuck by this celebrity. In an attempt to destroy the system, he is calling for everyone … Continue reading
June 16, 2010
by Ann
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For those of you who may have missed the final chapter in Greenpeace’s campaign against Nestlé, in mid-May Nestlé announced a partnership with The Forest Trust causing Greenpeace to claim victory. Their website says their campaigning video which had 1.5 … Continue reading
April 19, 2010
by Ann
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Chat Roulette, an ingenious idea, has had a fair amount of negative press because a high percentage of its early adopters are typically described as ‘perverts’. For those of you interested in learning about it without having to try it, … Continue reading
April 8, 2010
by Ann
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In trying to suppress Greenpeace’s campaign, Nestle has presented itself as naive and also draconian. The critical feedback it has received on it’s Facebook page and across the web proves it. Just what the people behind the brand were trying … Continue reading
October 17, 2009
by Ann
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Further to my recent post about listening platforms, I was interested to learn that Microsoft has developed a new buzz monitoring prototype, called Looking Glass, which it has recently started to promote. The video below shows it in action. It … Continue reading