Designing customer-first strategies for your business
Digital has been disrupting advertising for some time – sparking rumours that advertising as we know it is dead. Yet in spite of these claims, it persists stronger than ever. Crucially, what is changing though is the share of the overall advertising spend assigned to digital; it is increasing. In 2015, digital is set to […]
For those unable to attend this week’s SMWF in London, here is my round up and analysis of key insights shared by the more than 80 speakers, hundreds of attendees and millions engaging online with #SMWF. Whilst the thoughts aired may not be all that new (my presentation on social listening was originally made in 2009), they […]
Listening to customers online has been possible for some time using a plethora of free and paid tools, yet surprisingly, not all businesses are benefiting from the actionable insights that can be gained in this way. Whilst many have jumped on the social media bandwagon, more often than not, it is to push out their […]