Transformation catalyst and founder, Something New Together (SNT)
SNT provides bespoke services directly to clients outside of a traditional agency or consultancy structure with high overheads and layers of red tape. SNT mobilises teams through networks of associates to deliver measurable results.
SNT was founded by Ann Longley, a transformation and communications specialist with extensive experience. She has worked across sectors and continents modernising businesses, enriching public services, and helping protect lives through the strategic and creative application of digital technology, data and social media.
Combining strategy with practical creativity, she thrives in the area of customer-centred service design. Her key achievements include introducing new services, tools, and ways of working with the Prince’s Trust, Disasters Emergency Committee (DEC), Hays, and MEC (part of WPP).
- Recently, as interim Digital Director with the Prince’s Trust, she led digital transformation, developing in-house capabilities in content strategy and experience design
- With the DEC she helped plan, incubate and co-create pioneering approaches to delivering humanitarian aid to disaster affected communities using the Google Ventures Design Sprint methodology.
- She helped evolve the global marketing approach at Hays, the world’s biggest recruitment company, transforming Hays into a digital publisher via The Viewpoint. It is now one of the most engaged companies on LinkedIn.
- Whilst with MEC (now Wavemaker), she identified new business opportunities and developed services in the areas of social listening, community management and content creation. They are now a core part of their offer.
These feats have required a strong internal organisational focus leading to related expertise in employee engagement and knowledge networking in complex transnational corporations.
Ann is a Fellowship Councillor for London with the Royal Society of Arts (RSA), a PRCA member, conference speaker, and visiting lecturer at the University of Greenwich. She co-authored the chapter on Agile Digital Communications in Communicating Causes published by Routledge in 2018.
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