Transformation catalyst and founder, Something New Together (SNT)
SNT was created to provide agile and flexible services directly to clients outside of a traditional agency or consultancy structure with high overheads and layers of red tape. SNT works with a strong network of associates and ecosystems to deliver quality services to clients.
SNT was founded by Ann Longley, a transformation and communications expert whose career in spans 20 years. Ann has broad and deep experience. She has worked across sectors and continents modernising businesses, enriching public services, and helping protect lives through the strategic and creative application of digital technology, data and social media.
Combining strategy with practical creativity, she thrives in the area of customer-centred service design. Her key achievements include introducing new services, tools, and ways of working with the Prince’s Trust, Disasters Emergency Committee (DEC), Hays, and MEC.
- With the DEC she helped plan, incubate and co-create pioneering approaches to delivering humanitarian aid to disaster affected communities using 4IR technologies. During this process, she helped introduce agility into the sector through the use of design sprints.
- She helped evolve the global marketing approach at Hays, the world’s biggest recruitment company, transforming Hays into a digital publisher via The Viewpoint. It is now one of the most engaged companies on LinkedIn.
- Whilst with MEC (now Wavemaker), she identified new business opportunities and developed services in the areas of social listening, community management and content creation. They are now a core part of their offer.
These feats have required a strong internal organisational focus leading to related expertise in employee engagement and knowledge networking in complex transnational corporations. Ann is an RSA fellow, PRCA member, a conference speaker, and visiting lecturer at the University of Greenwich. She co-authored the chapter on agile digital communications in Communicating Causes to be published in Q2 2018 by Routledge.